Church brands lose their following

CBN News reports that denominational loyalty is on the decline:

Ellison Research, a national marketing company, found 51 percent prefer their denomination, but would consider others. Thirty-three percent of church-goers do not prefer any one denomination.

For Catholics, the survey shows that denomination is more important. Sixty percent would only consider the Catholic Church.

Comparatively, what does that mean?

Ellison Research president Ron Sellers points out that Protestants are about as loyal to their denomination as they are to their toothpaste.

Julia Duin, Religion Editor at the Washington Times, attrbutes "the exodus of people from churches to a lack of community friendliness, changing worship styles, and controlling pastors. ... 'they can't get through to their pastors.' "

The best pastors are, of course, adapting quickly.