Mismarketing via the Sunday sermon?

For tickets to the movie "The Road,” which has no real bearing on Christian faith, would you?

[Christian p.r. company A. Larry Ross Communications chief Larry] Ross, who will hold advance screenings for Christian leaders, told Entertainment Weekly that he hopes pastors will refer to the film in their sermons.

Steve Rabey recommends that any who comply add, “This seemingly gratuitous reference was made in exchange for free tickets and other promotional considerations provided by the makers of ‘The Road?’”