Why does the Religious Right run from its own name?

The Revealer gets right to the moral core of the Religious Right's long-faced bid to rename itself:

The more important fault line that's cracking the credibility of such complaints is historical. In 1942, a group of fundamentalist and Pentecostal Christians, concerned that that label was restricting their political influence by associating them with uncouth militants, organized as the National Association of Evangelicals. "Evangelical" was to be the new catch-all for theologically and politically conservative Christians. Of course, it's come to mean more than that, but the principle -- when ashamed, re-frame -- remains the same.

Read it all here.